Think Conversation, Not Campaign

Goodbye, broadcast.
Hello, conversation.

In case you hadn’t heard, social media — and online marketing in general — is so over the idea of customers and What They Are: Gender, Race, Nationality, Age. Yawn. Ick. No.

Modern marketing is about Who They Are: Beliefs, Opinions, Feelings, Thoughts (Also known as psychographics). Hello. Totally. Yeah.

In other words, it’s a conversation. Back and forth. Dialogue, and an ongoing exchange of ideas.

FIND OUT MORE MEET THE B² CREW

Watch our video to see how marketing with psychographics can help you uncover customer buying patterns.

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