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Your Social Media Rule Book

brooke

Please share with your peeps!
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Do you have or have you thought about the rules and ramifications of using social media (personally or professionally) at your place of business?

According to Forrester Research, 64% of large companies “have no social media policy in place, or if they do, they lack tools to sufficiently  enforce and support the policy.” [tweet this stat]

 Your Social Media Rule Book

You more than likely have a Handbook on Employee Policy, so why not have one on Social Media Policy (or add an addendum to your current policy)? It’s important to educate your workers on expectations for employee behavior when using social media.

Freedom of Speech means we cannot dictate what an employee says about his or her work life. In fact, it’s best to try and encourage creativity and expression rather than be a negative Nancy. However, employees can’t outright tell lies or make slanderous statements about your company either.

Helpful Hint: A confidentiality agreement can put the kibosh on how much “speech” is allowed.

What your Social Media Employee Policy should look like:

–> Give the basic rules of what your company expects when using social media

–> Outline common sense guidelines like no spamming, swearing or rudeness

–> Give examples of how social professionals within your organization can solve the pain points of your audience (without giving away the kitchen sink)

–> Explain the importance of grammar and spelling

–> Show how your social media person/team can remain relevant and on topic

–> Give instruction on content creation, curation and marketing best practices

Want one for FREE??

Of course, you can always Google other Social Media Employee Policy Handbooks to piecemeal the perfect policy for you.

OR, you can download the first eBook in the B Squared Media Social Strategy Series – which just happens to be a Social Media Employee Policy Handbook!

DOWNLOAD YOUR FREE SOCIAL MEDIA POLICY HANDBOOK HERE

Keep in mind our Handbook only covers the basics, and it’s imperative that your company stresses the importance of reading and understanding each social platform’s Terms of Service (ToS).

So, let’s hear it … Do YOU currently have a Social Media Policy in place? And if so, what are some tips you’d like to share with us?

See you in the social sphere!


Please share with your peeps!
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 Your Social Media Rule Book

Brooke Ballard

Founder & Chief Digital Strategist at B Squared Media, LLC
Like many of you, I've seen a fundamental shift in business due to social media & digital marketing. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media & marketing experience helps B Squared Media answer these questions for companies seeking to formulate successful online strategies. Using tactics developed in my yearlong honors thesis study, my team and I help national and international B2B brands develop marketing strategies around content creation & curation, collaboration, and conversation. Simply put: Think Conversation, Not Campaign. Click here to subscribe to my mailing list
 Your Social Media Rule Book

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Posted In Best Practices, Social Media in the Workplace, Social Strategy

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12 Comments

  1. Fantabulous, Brooke! Thank you. :)

    Here’s a scary thought …

    Not only does our medical practice not have a social media employee handbook …
    It’s like pulling teeth to convince the doctors and the administrator of the importance of using social media marketing. Ugh. *Sigh*

    I refuse to give up on them and throw in the towel. My stubborn nature will prevail! ;)
    Melanie Kissell @SoloMompreneur recently posted..Out With The Trash And In With The TreasuresMy Profile

    • You’ve got your hands full, Melanie! Maybe you can slide this Handbook under their noses for some inspiration?? It doesn’t have to be boring … well … maybe in the medical world you might need some extra legal jargon. ;)
      Good luck to you! And thanks for reading and downloading. Feel free to share your thoughts on the eBook with us!

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